window displays

High street stores have to wow and entice their customers in-store with dynamic digital display designs. This offers up mounting challenges, not only in the fluidity of change but also in the numerous building types and structural conditions that many retail stores occupy.

Competing against more established fashion brands, the US retailer Forever21 was relatively unknown within the UK market and had to make a big impression with its first UK store. The vast store frontage offered an opportunity to create a high visual impact using NEC video wall technology with specialist integrator, Decorum-Technology and mount solution provider Unicol.