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Competing against more established fashion brands, the US retailer Forever21 was relatively unknown within the UK market and had to make a big impression with its first UK store. The vast store frontage offered an opportunity to create a high visual impact using NEC video wall technology with specialist integrator, Decorum-Technology and mount solution provider Unicol.

When Vodafone wanted to refurbish their stores across the UK they contacted Fujitsu Services to specify the AV installation. The concept was to have one or two 46inch screens, portrait mounted, with a profile as slim as possible and placed in the window ‘goal post’ style. Fujitsu invited UNICOL to meet with Vodafone to discuss how this could be achieved and after discussion it transpired that the ‘goal post’ columns had to be in stainless steel to match the door furniture, the mounting metalwork and screen or screen housing needed to be in white. NEC had already been chosen to supply MultiSync P461 or X461HB (High Bright) displays and because they only came in black it was assumed that the display would be placed in a white enclosure.