DISPLAYING YOUR INNER FOODIE

With the ongoing rise in digital signage on our high streets, it is no surprise that digital menu boards have also taken a leap in popularity. With approximately 74% of customers1 reporting that an easily read menu is their main priority, it’s vital that businesses get it right, especially in fast food restaurants where menus are viewed from afar. Digital displays allow businesses to experiment with sizes, content and layout with very little cost and in minimal time. In this scenario, content is vital as nearly 7 out of 10 customers purchase products or services because the signage caught their eye1. But how do you go about sharing your dynamic menu content with the customer?

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