WRAPPING UP ISE 2018
As many of you know we attended Europe’s biggest AV show, Integrated Systems Europe (ISE), last week. We had the pleasure of meeting so many inspirational people and we really enjoyed being able to meet and greet new and existing customers. We are pleased to announce that next year we will be building on this year’s success and have booked a larger stand in Hall 1 for ISE 2019. This means that we will be bringing more of our extensive array of AV mounting solutions for you to see up close and personal.
This was the first year that we had an outside company create the skeleton of our stand. Needless to say, we were thoroughly impressed with the look and feel of the whole build and it definitely allowed us to stand out amongst the sea of other companies. It enabled us to show off our wall, floor and ceiling mounting solutions with ease and gave visitors the opportunity to see what our AV furniture can do and how our kiosks/totems could look and work in a real environment.
The star product of the week was our Avecta wall mounted stand. Having been in our product catalogue for over 15 years now, it is an effective and reliable stand that’s perfect for any boardroom, showroom or venue. Available in black or white, the Avecta can be wall mounted or provided as a floor stand or as a trolley.
For us, the show is more than just branding and sales, it’s about getting to know the customers and ensuring that they are provided with the best possible outcome. Unicol’s UK sales team and Unicol DE’s MD, John Knight, had a great week catching up with customers and getting to understand the requirements of potential new customers. Being able to walk visitors through the products on the stand is a tremendous asset as it allows them to understand how it works, where it would work best and how it can best benefit them.
Another benefit to the show, is that it’s always filled with the latest and greatest, it is the definition of a sensory overload. As expected, many of the big name companies, ie NEC, LG, Panasonic to name a few, go all out at shows like this.
We were especially impressed with the volume of holograph solutions; the detail of the analytic solutions for retail; and the elegance of the curving OLED screens. It’s great to see where the industry is heading and where we, as mount manufacturers, are going to have to develop in the future.